Corporate Identity
Learn about Lextum's brand values, logo story, and corporate design approach.
Story of Our Logo
The Lextum logo consists of a harmonious combination of symbolic and typographic elements symbolizing the digital transformation of modern law.
Logo Icon
In the logo icon, the letter L is hidden inside a triangular form. This triangular structure emphasizes the fundamental principles of law by referring to the principle of separation of powers and the scales of justice.
The icon also features hexagon-shaped details and a digital distortion texture. These elements represent AI-based digital networks, contemporary legal issues such as crypto assets, and technological infrastructure.
Typography and Colors
The Lextum typeface is created with a modern and balanced typography of the same thickness. Especially the letter "X" in the middle stands out with a transitional color palette; while this transition symbolizes technological transformation, the arrow form appearing inside the letter expresses speed, direction, and focus on the future.
The letter T stands out with its structure resembling a direction sign. This detail expresses that Lextum, as a legal assistant, has the ability to show the right way and guide the user.
Color Palette and Meaning
The dark green tones preferred in the color palette convey a message of trust, seriousness, and wisdom. The Lextum logo reveals the position of the AI system working like a legal assistant in the axis of justice, technology, and efficiency with a simple, meaningful, and contemporary design.
Logo Elements
Scales of Justice
Universal symbol of justice and balance
Triangle - Separation of Powers
Legislative, Executive, and Judicial powers
Hexagon - Digital Network
Systematic structure and technological connection
Database
Comprehensive legal database
Letter L
Initial of the Lextum brand
Arrow Form
Speed, direction, and focus on the future
Logo Design Process
Design phases and layers of meaning that the Lextum logo went through from the concept stage to its final form.
Our Brand Values
Core values reflected by Lextum in every design and communication.
Trust
Reliability is essential in legal processes. Lextum gives confidence to its users by providing quick access to accurate information. Dark green tones in our corporate identity symbolize this trust.
Efficiency
Time is the most valuable resource for lawyers. Our AI engine saves time for professionals by completing routine tasks in seconds.
Innovation
Our vision is to be a pioneer in the integration of technology into the legal world. The arrow form in our logo and the transitions in the letter X reflect this innovative spirit.
Logo Usage Guide
Basic rules for the correct use of the Lextum logo.
✓ Correct Usage
- •The logo should be used with the white version on dark backgrounds
- •Full color version should be preferred on light backgrounds
- •Minimum space should be left around the logo
- •It should be sized preserving proportions
✗ Incorrect Usage
- •Logo colors should not be changed
- •Logo should not be rotated or tilted
- •Effects or shadows should not be added
- •Should not be used on complex backgrounds